Effective communication of research findings is essential to enable key stakeholders in the decision-making process of ensuring the delivery of high quality healthcare.
In my earlier blogs I talked about the importance of story telling and bringing together a range of qualitative and quantitative research – a holistic approach – to the analysis of patient reported outcomes (PRO) and patient experience (PRE) data where the emphasis is on moving away from the traditional ‘block building’ approach of data presentation to one of a narrative.
While static graphics are by far the most common medium of presenting research findings the story behind the data is often lost in a series of bullet-points and complex statistical tables.
We are all aware of the phrase ‘Death by PowerPoint’ however, we also need to bear in mind that ‘a picture says a thousand words’
Increasingly presentation of information is graphical i.e. information + graphics = infographics which is the new way of communication ideas, data and knowledge. Through the use of images, icons and symbols, infographics explain complex information quickly, offer deeper insight as well as provide a compelling narrative. Furthermore, infographics are:
- more appealing
- easier to understand
While aware of the nature and complexities of presenting graphically PRO and experience data within the bounds of statistical tests, we believe that infographics provide a unique opportunity to explore less conventional ways of presenting this kind of data.
Below are two fairly simple infographics we’ve developed at DHP Research while looking at ways of presenting PRO and PRE data more effectively.
The first, is summary of the key finding from a national survey using the Diabetes Health Profile and the second is the feedback from a series of qualitative (Discovery interviews) with forty – patients who also completed a short survey questionnaire.
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