23rd April 2014. 9.45 AM – 4.15PM
Bloxham Mill Business Centre, Banbury, Oxfordshire OX15 4FF.
Faithful migration from paper to ePRO and across different electronic platforms is essential to avoid measurement error which can be introduced into the trial design by different PRO data collection modes. Through presentations and practical sessions the primary focus of this workshop on cognitive interviewing, is on how to effectively develop verbal probes and conduct verbal probing for evaluating measurement equivalence across data collection modes.
What the day covers
- Background and introduction to cognitive theory
- Overview of the ISPOR ePRO Task Force Report
- Designing a study to evaluate measurement equivalence
- Taking a systematic approach to developing verbal probes to evaluate measurement equivalence
- Avoiding verbal probing pitfalls
- What is a good and bad cognitive interview
- Conducting a cognitive interview
Five reasons why you should attend
- Understand the role of the cognitive interview in evaluating measurement equivalence across data collection modes.
- Develop appropriate verbal probes to effectively evaluate measurement equivalence across paper and eCOA
- Recognise the qualities of a good cognitive interview
- Use verbal probing effectively and avoid reporting bias
- Practice your interviewing skills with feedback
Cost: £275+20% VAT
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