New research methodologies can lead to significant breakthroughs and insights, but health research still does not utilise this potential.
Despite the amount of creative and inspirational research such as co-creation, crowd sourcing, ethnography, co-research, semiotics, cultural mapping, their use in health-related research is virtually non-existent.
Our communication with patients, their habits, treatments, drug efficacy and technology have significantly changed over the years, while research methods have remained much the same. Applying old frameworks of thinking to the emerging challenges, use of new technologies and social media will produce results that are outlived by these changes.
Research is a wonderful tool and should not be seen simply as validation, but to inspire and unlock new ideas. I believe there’s a need for a paradigm shift by looking for ways to use new research creatively. At DHP Research we are for example looking at how the use of cultural mapping can provide insights into the values, visions, assumptions, levers and blockages to the adoption of patient reported outcomes and experience by organisations in patient care.
I also believe that despite having a place, reliance on traditional forms of research such as focus groups and in-depth interviews can block creativity and a divergent form of thinking and ability to form different solutions to problems.
Categories: Patient reported outcomes