As a HEOR vendor are you using online surveys for pricing and market access or defining and understanding value propositions etc?

The Patients Outcomes Blog

Are you using online or paper questionnaires for:

  • pricing and market access?
  • defining and understanding value propositions?
  • optimising product value?
  • policy development?
  • satisfaction surveys?

If the answer is “yes” do you or your team have the expertise to appreciate the pitfalls and the impact of wording, structure, and response options on interpretability and understanding of survey questionnaires can have on your survey findings and insightful decision making?

While online survey platforms can offer the opportunity to quickly design and field a survey that provides actionable insights, this will not always be the case.

Questionnaire design is both an art and science and the typical errors made by the non-expert include:

  • Undefined survey objectives
  • Complicated wording and use of jargon
  • Ambiguous wording
  • Biased and loaded wording
  • Asking two questions in one
  • Using the wrong types of question and response options

It was not possible to find online examples of pricing and…

View original post 720 more words

Categories: Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: